Success Story

Strategic Patient Messaging Drives >10:1 ROI for Mature Immunology Brand

Learn how an established immunology brand overcame prescription abandonment through real-time patient engagement moments after e-prescribing happens.

Starting self-injection therapy requires immediate support, even for mature specialty medications. With the TimelySM by DrFirst® end-to-end engagement platform, the brand was able to deliver personalized patient messages on behalf of providers, leading to:

  • 2.64% incremental improvement in first-fill rates 
  • 7% of patients reached out with therapy-related questions 

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