Success Story
Strategic Patient Messaging Drives >10:1 ROI for Mature Immunology Brand
Learn how an established immunology brand overcame prescription abandonment through real-time patient engagement moments after e-prescribing happens.
Starting self-injection therapy requires immediate support, even for mature specialty medications. With the TimelySM by DrFirst® end-to-end engagement platform, the brand was able to deliver personalized patient messages on behalf of providers, leading to:
- 2.64% incremental improvement in first-fill rates
- 7% of patients reached out with therapy-related questions
Download the full success story to see what’s possible.


