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The Marketer’s New Frontier: Generative AI and Patient Engagement
In the evolving healthcare marketing world, technology continues to redefine how we connect with healthcare professionals and patients. Enter Generative AI (Gen AI)— a revolutionary tool helping marketers deliver targeted, relevant, and timely clinical information to engage patients and healthcare professionals and improve outcomes.
PODCAST
Behind the Scenes of Generative AI in Healthcare With DrFirst’s Anthony Brooke
Listen in as DrFirst’s Anthony Brooke and Politely Pushy podcast host Eric Chemi take a deep dive into the future of generative AI. Brooke, President of Technology and Provider Solutions, details how AI can enhance the prescribing process for physicians, leading to improvements in efficiency and accuracy within e-prescribing workflows.
INFOGRAPHIC
Prescription Abandonment Hurts: It’s Time to Stop the Hurt of Prescription Abandonment
Patient Adherence to Specialty Meds: Why Getting There Is More Than Half the Battle. Download the infographic to discover new first-fill insights shed light on the importance of getting patients connected to specialty pharmacies early.
REPORT
Breaking the Bottleneck: Streamlining Prior Authorizations and Unlocking Patient Access to Specialty Medications
Prior authorizations (PA) often delay access to life-saving treatments, especially for patients on specialty medications. Get ready for a hard look at why PAs are more than a hassle for providers, but a hazard—and discover how an AI-driven platform can seamlessly cut through medical and pharmacy benefit red tape.
Q&A
The point of inception: A timely story of patient empowerment to improve medication adherence
Prescriptions sent to specialty pharmacies are about 30% more likely to be filled compared to those sent to non-specialty pharmacies. As the pharmaceutical industry considers which digital solutions can best improve patient access to specialty drugs, data insight from Timely by DrFirst makes a strong case for tools that connect patients to specialty pharmacies right away.
WHITEPAPER
Timing is Everything: Reach providers and patients at the point-of-care and beyond.
There is a point in every patient journey that either leads to optimal outcomes or to an abandoned prescription at the pharmacy and the risk of serious health problems. Providing the right information and resources at the right time, brands can empower patients to achieve healthier outcomes with measurable results.
WHITEPAPER
What’s It’s Going to Take to Help Patients Stick to Therapy?
Innovative technology personalizes medication adherence to remove financial, educational, and behavioral barriers. Discover the digital touchpoints that are getting more patients to start and stick with medication therapy by addressing adherence.