Success Story
Psoriasis Biologic Achieves >10:1 ROI Through Personalized Patient Messaging
How automated provider-driven engagement helped patients start therapy faster.
Even with strong clinical results, many specialty brands lose patients before treatment begins.
For one psoriasis biologic, the turning point wasn’t a new program—it was a new moment: minutes after the prescription was sent.
By using real-time, personalized messaging, sent on behalf of providers using TimelySM by DrFirst®, the brand achieved >10:1 total ROI, generating $4.5M in additional gross revenue.
Download the success story to see how reaching patients sooner made all the difference.


