MM+M #TrendTalks: Streamlining Prescribing Workflows and Fostering Trust in a Digital Marketplace
MM+M’s most recent roundtable discussions with pharma execs focused on ways to both streamline prescribing workflows and foster trust in a digital marketplace amid an increasingly noisy environment.
For its latest #TrendTalks roundtable on May 13, MM+M gathered a select group of marketing executives from pharma and healthcare companies to discuss several challenges and opportunities: how implementing actionable support via EHR workflows and building partnerships anchored by trust with the “right” influencers have shown to improve patient access and script lift.
What to expect:
Moderated by MM+M editorial director Jameson Fleming, the deep-dive conversations focused on timely, connected topics including:
- The evolution from reach-driven strategies to trust-centered engagement, via credible voices and real value across the patient and HCP journey
- The imperative of a presence on platforms such as Reddit and YouTube — and harder-to-measure channels such as Substacks and podcasts
- Bringing accurate FDA label information to HCPs at the point of prescribing and how prescribing education should extend to pharmacists
- Reducing the burden and delays of prior authorization
- And much more
Download this eBook to read the important insights and takeaways shared at MM+M’s most recent #TrendTalks event.